Ira Juliana Siagian

Hi I'm Ira, a digital marketer and PR practitioner

Ira Juliana Siagian's Bio:

Ira Juliana Siagian's Experience:

• Digital Marketing Section Head at Kalbe Nutritionals

  November 2014 - May 2016 | Jakarta

  Developing strategy and managing digital marketing & social media campaigns. Monitor, track result and improving the usability, design, content, engagement and conversion of digital assets. Managing online promotion to increase and improve digital asset (social Ads, SEM,SEO,etc). Review new technologies and keep the company at the forefront of developments in digital marketing.

• Digital Marketing Specialist at LivingSocial

  August 2014 - October 2014

  Plan, define and execute multi-channels digital marketing program and campaign through web, mobile, and social media. Perform day-to-day analysis of digital marketing platforms: newsletter, social media ads, GDN, SEM and SEO content. Responsible for daily website traffic, optimize sales through digital multi-channels, ROI forecasting and budget planning. Directly report all digital marketing result to Regional Digital Marketing VP.

• Deputy e-Commerce Manager at DRTV-INDONESIA

  October 2012 - March 2014

  Develops and manages an overall best channel for retail products through social media campaign, web content, social commerce, market place, SEO keyword strategy and implementation the effectiveness of the plan. Researches and recommends alternate ecommerce marketing opportunities. Grows sales and search goals through E-Commerce channels. Analyze site operations to improve site usability, performance and customer experience. Create new sales and marketing strategies for generating new business and increasing revenue. Analyze data, provide necessary reports, and make changes/recommendations to sales and marketing strategies based on results. Stay abreast of key web technology and marketing trends.

• Public Relations Manager at Dealgoing.com (PT. Smart Wisdom Group)

  July 2011 - July 2012 | Jakarta, Indonesia

  Doing organizational functions, such as media, community, consumer, industry relations, interest-group representation, conflict mediation, employee and investor relations. Understand the attitudes and concerns of community, consumer, employee, and public interest groups to establish and maintain cooperative relationships between them and representatives from print and broadcast journalism. Draft press releases and contact people in the media who might print or broadcast the material. Arrange and conduct programs to maintain contact between organization representatives and the public. Set up speaking engagements and prepare speeches for officials. Keep the public informed about the activities of organization and officials.

• Overseas Marketing Supervisor at RTN Logistics Co. Ltd.

  September 2009 - May 2011

  Plan, develop and execute overseas marketing plan through agents in South East Asia, especially Indonesia. Monitor and supervise export/ import delivery from and to Thailand, from and to Indonesia, as well as documents preparation, customs clearance, red line solution and containers damages solution.

Ira Juliana Siagian's Education:

• University of Indonesia

  Bachelor
  Concentration: Management

Ira Juliana Siagian's Interests & Activities: